How to grow your business with Google Ads

Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they're searching for your products or services.

Reach your marketing goals Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:

Take action on your website Visit your store Call your business Install your app Target your ads with keywords When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

Get specific about your target audience When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Only pay for results You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad.

You base your bids on whatever is best for your business.

Measure your ad’s performance Quickly track your ad's effectiveness and easily make changes to improve results.

Advertise across platforms Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.

DRIVE WEBSITE VISITS

Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.

GET MORE PHONE CALLS Increase customer calls with ads that feature your phone number and a click-to-call button.

INCREASE STORE VISITS Get more customers in the door with business ads that help people find your company on the map.

How advertising on Google works First, advertisers create an ad campaign for a specific offer and then tell Google which searches they want their ad to appear for.

They do this by bidding on keywords that are relevant to their ad. If their ad appears on the search engine results page, they’ll pay only when a user clicks on that ad.

This is where the term “pay-per-click advertising” comes from.

Every time a searcher enters a term into Google, an auction for advertisements is held, which means that every time someone searches for a keyword you're bidding on, there's a chance that your ads will be displayed to potential new clients.

You will arrive at the perfect time since those prospects are actively looking for what you have to offer. This is what makes Google advertising so effective and one of the finest strategies to expand your company.